Brand Meaning. Meaning, Myth and Mystique in Today’s Brands
- Título:
- Brand Meaning. Meaning, Myth and Mystique in Today’s Brands
- Materia:
- Behavioral Sciences; Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 244 p.
- Identificadores:
- ISBN: 9781315733456
- Colección:
- Taylor Francis