Handbook of Product Placement in the Mass Media. New Strategies in Marketing Theory, Practice, Trends, and Ethics
- Título:
- Handbook of Product Placement in the Mass Media. New Strategies in Marketing Theory, Practice, Trends, and Ethics
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 306 p.
- Identificadores:
- ISBN: 9780429238086
- Colección:
- Taylor Francis