What's in a Name?. Advertising and the Concept of Brands
- Título:
- What's in a Name?. Advertising and the Concept of Brands
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 320 p.
- Identificadores:
- ISBN: 9781315698205
- Colección:
- Taylor Francis