Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity. For Reason, Realism, Truth and Objectivity

Título:: Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity. For Reason, Realism, Truth and Objectivity
Autor:: Hunt , Shelby D.
Materia:: Economics; Finance; Business & Industry
Editor:: Routledge
Descripción:: 360 p.
Identificadores:: ISBN: 9781315290898
Colección:: Taylor Francis