Pharmaceutical Product Branding Strategies. Simulating Patient Flow and Portfolio Dynamics

Título:
Pharmaceutical Product Branding Strategies. Simulating Patient Flow and Portfolio Dynamics
Autor:
Paich , Mark
Materia:
Bioscience; Engineering & Technology
Editor:
CRC Press
Descripción:
312 p.
Identificadores:
ISBN: 9780429144950
Colección:
Taylor Francis