How Consumers Pick a Hotel. Strategic Segmentation and Target Marketing
- Título:
- How Consumers Pick a Hotel. Strategic Segmentation and Target Marketing
- Materia:
- Economics; Finance; Business & Industry; Tourism; Hospitality and Events
- Editor:
- Routledge
- Descripción:
- 180 p.
- Identificadores:
- ISBN: 9780203047064
- Colección:
- Taylor Francis