Online Consumer Psychology. Understanding and Influencing Consumer Behavior in the Virtual World

Título:
Online Consumer Psychology. Understanding and Influencing Consumer Behavior in the Virtual World
Autor:
Haugtvedt , Curtis P.
Materia:
Behavioral Sciences; Economics; Finance; Business & Industry
Editor:
Psychology Press
Descripción:
574 p.
Identificadores:
ISBN: 9781410612694
Colección:
Taylor Francis