Understanding Consumer Decision Making. The Means-end Approach To Marketing and Advertising Strategy
- Título:
- Understanding Consumer Decision Making. The Means-end Approach To Marketing and Advertising Strategy
- Materia:
- Behavioral Sciences; Humanities
- Editor:
- Psychology Press
- Descripción:
- 466 p.
- Identificadores:
- ISBN: 9781410600844
- Colección:
- Taylor Francis