Brand Love is not Enough. A Theory of Consumer Brand Relationships in Practice
- Título:
- Brand Love is not Enough. A Theory of Consumer Brand Relationships in Practice
- Materia:
- Behavioral Sciences; Economics; Finance; Business & Industry; Humanities
- Editor:
- Routledge
- Descripción:
- 160 p.
- Identificadores:
- ISBN: 9781315175621
- Colección:
- Taylor Francis