The Irrational Consumer. Applying Behavioural Economics to Your Business Strategy
- Title:
- The Irrational Consumer. Applying Behavioural Economics to Your Business Strategy
- Subject:
- Economics; Finance; Business & Industry
- Publisher:
- Routledge
- Description:
- 156 p.
- Indentifiers:
- ISBN: 9781315556543
- Collection:
- Taylor Francis