The Irrational Consumer. Applying Behavioural Economics to Your Business Strategy
- Título:
- The Irrational Consumer. Applying Behavioural Economics to Your Business Strategy
- Materia:
- Economics; Finance; Business & Industry
- Editor:
- Routledge
- Descripción:
- 156 p.
- Identificadores:
- ISBN: 9781315556543
- Colección:
- Taylor Francis