Implementing Word of Mouth Marketing : Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
- Título:
- Implementing Word of Mouth Marketing : Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
- Materia:
- Business & Management
- Editor:
- Wiley
- Descripción:
- 225 p.
- Identificadores:
- E-ISBN: 9780470442555 ISBN: 9781119203407
- Colección:
- Wiley