Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments

Título:: Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments
Autor:: Fitzpatrick
Materia:: Business & Management
Editor:: Wiley
Descripción:: 353 p.
Identificadores:: E-ISBN: 9781937352677 ISBN: 9781119449355
Colección:: Wiley