Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
- Título:
- Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
- Materia:
- Business & Management
- Descripción:
- 273 p.
- Identificadores:
- E-ISBN: 9780470742976 ISBN: 9781119206507
- Colección:
- Wiley