Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
- Título:
- Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
- Materia:
- Business & Management
- Editor:
- Wiley
- Descripción:
- 369 p.
- Identificadores:
- E-ISBN: 9780471703594 ISBN: 9781119201632
- Colección:
- Wiley