Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Título:
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Materia:
- Business & Management
- Editor:
- Wiley
- Descripción:
- 369 p.
- Identificadores:
- E-ISBN: 9780470238271 ISBN: 9781118257944
- Colección:
- Wiley